3 Direct Marketing Strategies For Building a Targeted Opt-In Email List

By Charles Amith

Perhaps one of the biggest reasons why email marketers fail in business is because they don’t use a targeted opt-in mailing list. If you’re not using direct response marketing in your email marketing business, you’ll be spinning your wheels. Even if your prospects haven’t marked your emails as spam, your emails will most likely be left unread.

In this article, I’ll go over these 3 strategies to increase the responsiveness of your list:

• Build or use a targeted email list
• Get your prospects permission
• Utilize action-provoking subject lines

Build or Use a Targeted Email List

This doesn’t mean buy a whole list of emails from a list broker and dump them into your email blasting software. What you’ll want to do is focus on a specific audience and deliver the right message to them. In order to do that, you’ll have to do some research to determine who is your actual target market. Once you do, you can build a highly targeted email list.

Get Your Prospects Permission

What you’ll want to do is get your prospects permission. You can easily do this by having them complete a lead capture form. This is the ‘opt-in’ process of email marketing.

There are many programs out there that grab emails from various social media and classified ad networks for marketing purposes. These people didn’t grant you permission. Even if you have something good to say to this audience of stolen email addresses, this method is spammy and something that you should avoid if your intention is to create a legitimate business.

Utilize Action-Provoking Subject Lines

Have you ever though about adding sizzle to your emails? When you do, you’ll be able to get more of your emails opened up. What sounds more compelling as a subject line:

• Targeted Opt-In Email List Direct Marketing, or
• 3 tips for getting 100 leads in 24 hours

I’m sure that you would agree that the latter is more compelling. It’s not just about about hyping up your subject line, it’s also about delivering the goods. Can you actually delivery what you promised? If you can, you’ll skip the misleading hype and build trust with your subscribers.

If you’d like to learn more about building a hyper-responsive opt-in email list , please visit ultraMarketer.com

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